Steel City – a powerful
audience magnet

Primetals Technologies develops visions for the steel industry of tomorrow.

The steel industry's innovation leader relies on our solutions. SYMA-Austria developed a completely new design for Primetals Technologies at METEC 2019 in Düsseldorf.

Complex networked processes presented in an attractive way.

Primetals is an established authority in the steel industry, leading the way in the automation of entire steel plants and driving their digitisation forward with ongoing innovations. As a pioneer and leading supplier of metallurgical plant solutions, the company works continuously on the development of groundbreaking innovations to secure its customers' business models for the future and to make a long-term contribution to society. The Steel City experience was developed as the core of the exhibition stand at METEC 2019 in order to attractively communicate the company's innovations.

The Steel City – an interactive model of a futuristic, automated steelworks, designed by our partner company Responsive Spaces and executed by SYMA. Four terminals with individual focus themes offered visitors the opportunity to immerse themselves in the world of steel production and experience the innovative power of Primetals Technologies. Business strategies were transformed into lively visual experiences.

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With a stand area of 830 m² together with an additional 180 m² of floor space for meeting rooms, the stand also offers a Future Lab with 7 half-open workstations, Pioneers Lounge, Service Centre for live demos, restaurant and bar, welcome desk, technical room, a table for the Lego EAF and a communication zone.

Completely positive feedback
SYMA received consistently positive feedback from Primetals Technologies staff – both for the design, execution and functionality of the concept, as well as for our on-site service. We hope to be able to continue our collaboration and look forward to the next trade fair in 4 years' time.