The Nestlé brand at Switzerland’s key hotel and catering show
Some 70 exhibitors at the mefa trade fair and 750 at Igeho from a total of 16 countries showcased their products and services across 70,000 m² to around 70,000 visitors.
One of our long-established customers, Nestlé Suisse SA, presented its brand and product universe at a 300 m² stand in Hall 1.2.
For the show’s Ice Cream Day, Nestlé presented its classic ‘Frisco’ brand, and much more, including a new, lactose-free range and a creamy gourmet ice cream by Mövenpick. Also on show were Antica Gelateria del Corso branded tubs of ice cream to an original Italian recipe, using first class ingredients, which can be scooped out for counter sales.
For the first time, Nespresso Professional had its own stand next to its parent company. Nestlé Professional, Nestlé Waters and Froneri were also represented as usual.