IAA 2017 in Frankfurt: Motor Presse Stuttgart wows customers
A total of 810,000 visitors over 11 days with 228 world premieres for the automotive and mobility industry – that was IAA Cars 2017 in Frankfurt.
The Motor Presse Stuttgart publishing company, which was founded in 1946, again wowed its customers at this global trade fair. Our customer today publishes more than 100 magazines worldwide in the automotive, lifestyle, sport and leisure sectors. For many years, the company has also been investing and expanding in new business areas such as online products, events and TV activities.
The 104 m2 stand again offered an island of tranquility in the midst of the hectic, noisy and extremely busy IAA. The opportunity to spend a few quiet and relaxing minutes in the Motor Presse Lounge proved extremely popular. Stylish culinary delights were also provided, of course.
Framework Köln was responsible for the concept and design and we are delighted to have been entrusted with the project execution. We look forward to Motor Presse Stuttgart's next trade fair appearances.