Attractive presence for plastic film specialist Esopp SAS
This was the first time we had worked for the Esopp SAS Group, which operates in Europe, Russia, China, India and the Americas, and has more than 30 years of expertise in developing machinery for plastic film production. A strong and effective presence at K in Düsseldorf, the largest trade fair for plastics and rubber, was therefore of major importance for the company.
Altogether 230,000 trade visitors from over 160 countries visited the stands of more than 3,000 exhibitors during the eight days of K 2016 in Düsseldorf. With an event of this size, creating a presence that generates a high profile, a positive response and a lasting impact is particularly challenging. But despite this challenge, or perhaps even because of it, the Esopp SAS exhibition stand was an outstanding success.
The stand area was relatively small at 6 metres x 11.5 metres and there was a clear focus on providing areas for discussions and consultations with customers. Generous lounge areas, zones with conference tables and enclosed meeting rooms on the upper deck were created at the double-deck stand. With two large backlit graphics prints at the front of the stand and an imposing height of 6 metres, the overall construction was easily identifiable from a distance. The three-dimensional company logos and eye-catching, elegant front elements increased the impact of this striking exhibition stand. Thanks to a strict colour concept using white, grey, green and blue, the stand stood out with its attractively reduced design.
Our customer Kunde Esopp SAS was very happy with its trade fair presence at K 2016 in Düsseldorf. We are delighted with this successful outcome and hope it will lead to profitable post-event business. We also look forward to working together on future projects.