Highly radiant redesign
The fresh and modern redesign for the real estate association SVIT Eastern Switzerland was an absolute eye-catcher. In March 2019, Immo Messe Schweiz, Switzerland's largest trade fair focusing on the planning and purchasing of residential property, took place on the grounds of Olma Messen St.Gallen.
SYMA constructed the exhibition stand for the Eastern Switzerland section of SVIT (Swiss Association of the Real Estate Industry), using a fresh, eye-catching stand design that reflected the new logo and contemporary look. The bespoke stand with a floor area of 63 mÇ contained elaborately crafted furnishings and stand construction elements and, together with the large free-standing LED back wall, provided a real eyecatcher in the hall.
The new lighting concept is based on complete LED backlighting of the textile surfaces. The result was a perfectly illuminated and completely shadow-free area with enormous radiant energy. High stand visibility was ensured thanks to the use of large, striking ceiling cubes. The high-quality, eye-catching stand design created an attractive focal point at the fair and was the object of significant visitor interest. The completely individual and unmistakeable design as well as the consistent and compelling use of colour guaranteed a high recognition factor. The exhibition stand gave a pleasant impression of freshness and was very positively received by our client. SYMA is delighted to have had the opportunity to execute this attractive project and our team is already looking forward to the next Immo Messe.